Hello!
I'm Yulia
I’m a sales leader who thrives on building meaningful connections and creating strategies that truly work. For me, sales isn’t just about numbers - it’s about people, teamwork, and driving sustainable growth.
At Simply Club, I helped the company surpass its goals by more than 200%, leading complex sales processes and building solutions that delivered long-term value. I love the challenge of turning obstacles into opportunities and seeing both the business and the team succeed together.
My journey as founder and CEO of Seazone gave me invaluable perspective. Taking a startup from idea to global success: $1.7M in funding, expanding internationally, and leading multicultural teams - taught me resilience, adaptability, and the importance of collaboration. Far from being a risk, I see this experience as a strength that enriches the next business I join.
I bring vision and execution together: the ability to zoom out and see the big picture, and the discipline to break it into concrete, actionable steps. I’m excited to contribute my energy, global perspective, and entrepreneurial mindset to a company that values innovation, teamwork, and growth.
Warmly,
Yulia Froiman
Business Development &
Sales
There are no secrets to success. It is the result of preparation, hard work, and learning from failure.
Colin Powell
Key Leadership Highlights
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Exceeded enterprise sales targets by 200%+, leading complex sales cycles
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Built long-term client partnerships, positioning SimplyClub as a trusted growth partner
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Developed tailored upsell and cross-sell strategies that increased client LTV
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Founded and scaled Seazone, a global B2B SaaS platform, from concept to 40,000+ users and recurring revenue
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Raised $1.7M in seed funding and executed GTM strategy, achieving 200%+ YoY growth
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Built and led cross-functional HQ teams of 30–40 across product, sales, marketing, and operations
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Equally effective in leading independently or executing within larger leadership teams, balancing autonomy with alignment
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Recruited over 300 yacht crew annually at HOMEPORT, focusing on EU, South Africa, and Russian-speaking talent
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Drove international expansion, opening Seazone’s Greece branch and launching affiliates in six countries
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Represented companies at 20+ global events, strengthening partner networks and brand visibility
2023 - Present
Business Development and Sales Manager
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Lead direct sales with large and strategic (enterprise) clients; consistently met and exceeded both personal and company targets (200% +).
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Combine business vision with hands-on sales execution to guide clients in optimal product implementation that maximizes growth and revenues.
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Design and optimize customer loyalty programs, loyalty clubs, and consumer networks; build data-driven journeys that increase retention and repeat purchases.
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Develop tailored upsell and cross-sell strategies that expand product portfolios and client LTV.
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Drive cross-functional optimization (Sales, Customer Success, Support, Product) to accelerate deal velocity and value.
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Implement AI tools in personal and organizational workflows to improve productivity and decision-making; collaborate with R&D to introduce AI-based product features aligned with business needs.
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Build strong, long-term partnerships and position SimplyClub as a trusted growth ally for clients.
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Led and organized industry meetups, presented the company and participated in key retail conferences.
2020 - Present
Co-Founder & CEO (2020–2023) | Biz Dev Consultant (2023–Present)
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Scaled the platform to 55K users with strong YoY growth and global brand awareness.
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Raised $1.7M through investor relations, pitch materials, and negotiations.
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Opened operations in Greece and France; led ~30 team members across Sales, Marketing, Support, Operations, and R&D.
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Represented the company at 20+ international events; established affiliate programs and partnerships across six countries.
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Currently advising on business development with emphasis on product strategy and global expansion.
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Led a phased rollout of a Fintech CaaS module, supported by deep research, delivery & implementation, opening new revenue streams.
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Drove AI-driven product enhancements to support customer engagement and international growth.
2016 - 2020
VP of Business Development and Finance
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Delivered significant revenue growth via new international partnerships, products, and services.
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Increased organizational productivity through operational optimization.
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Recruited and managed ~300 remote employees.
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Managed the Finance Department with a turnover of 30M Euros, overseeing project budgets and reports.
2013 - 2016
Project and Account Manager
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Managed a portfolio of ~200 B2B clients; identified SaaS opportunities and drove upsell-led revenue growth.
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Built client onboarding flows and improved internal processes.
EDUCATION
2010 - 2013
BA in Business Administration & Management
Center for Academic Studies Or Yehuda
2014 - 2015
One-year course BI and Big Data training
John Brice
2023
Product Management Course
Product Experts
Languages
Hebrew
Mother Tongue
English
Advanced
Russian
Mother Tongue
SKILLS
Business Development & Sales Strategy
Go-to-Market Planning &
Execution
Customer Loyalty & Retention Programs
Negotiation & Partnership
Building
Leadership & Cross-functional Team Leadership
Automation & Growth
Hacking
EXPERTISE
BUSINESS DEVELOPMENT EXPERTISE
STRATEGIC LEADERSHIP & TEAM MANAGEMENT
As the CEO & Co-founder of Seazone, I took an idea, developed a product and created a new brand, educating the market along the way. Within two years, Seazone became a leading SaaS in the industry. The transformation into a globally recognized brand is underscored by a 200% annual income growth and a commendable user base of 55K. My strategic acumen has consistently surpassed yearly KPIs, a testament to my prowess in navigating the intricacies of market development and executing impactful Go-to-Market strategies.
I'm an entrepreneur renowned for my adept team management skills. At Seazone, I steered a remote team of approximately 30 skilled professionals, harmonizing departments encompassing sales, marketing, R&D, support, and operations. My tenure as VP at HOMEPORT witnessed orchestrating the recruitment cycle for a team of 300 members, maintaining a remote workforce, and securing an exceptional 99% satisfaction rate in our B2C and B2B relations.
PRODUCT MANAGEMENT & INNOVATION
Within the realm of product management, I wield nearly 5 years of immersive experience, predominantly within the domain of SaaS B2B and B2C companies. This tenure has witnessed the orchestration of end-to-end product lifecycles, from initial strategy definition to meticulous backlog management, all while leading cross-functional teams within Agile environments. My skills transcend conventional realms, fueling innovation and enabling a user-centric approach that bridges business objectives with intricate customer needs.